The customers would search your business using certain keywords. The complex algorithms of search engines like Google, Yahoo, and etc uses advanced natural language processing techniques to filter out the web content. The results on the first page of the search engine also called SERP (Search Engine Results Page) list the links which are relevant to the searched keyword. Behind the scenes, there is a mechanism wherein bids are made based on the ranks of a website. The website which wins the bid is then placed on the SERP and are most likely to reach the customers.
In the digital marketing world, each service and product that a business delivers is related to a specific set of keywords. The digital experts help to find the best performing keywords for your business which are essential for winning clicks and conversions. These keywords are specific to the need of an industry, and on-page SEO further helps to narrow the scope to the target audience.
On-Page SEO and Its Importance:
The ability to boost the rank of web pages and to earn more relevant organic traffic via search engines is referred to as On-Page SEO. An individual web page needs to get optimized by several factors. These factors include content of the page, URL, title tag, image alt text, and other technical stuff. This is an integral part of SEO marketing model and helps to reach a bigger audience and get more organic traffic. Specifically, the On-Page SEO is fully under the control of digital experts. Certain aspects of the On-Page SEO require one-time effort (Page Structure, website speed optimization, security and etc) while On-Page web page optimization would be needed every time a new blog or content is posted. The best thing about On-Page SEO is that it increases the probability that Off-Page strategy will be successful.
There are majorly three driving factors which define the On-Page strategy stated as below:
Technical Aspect – The site architecture plays an integral role in SEO marketing strategy. A structured website is optimized and has more chances to earn a higher rank on search engines. Keywords are the baseline platform on which this pillar remains strong. The high quality of code is required to be integrated on each web page. The extensive research on keywords, their placement as Meta Descriptions, alt text on images, the URL, page title, and etc are technical factors which an SEO expert takes care of.
Informative Content – The sole purpose of every digital marketing strategy is to increase traffic and specifically organic (non-paid). Once a customer reaches your business website using the targeted keywords, then it just takes a few seconds for the user to decide the next steps. The web page must contain the information that the targeted customer is looking for. Therefore, it is of utmost important to write excellent relevant and informative content.
Customer UX – Nobody likes when a website takes ages to load (text and images). The speed is an important factor for a website to attract the consumers. Along with this, the website should have seamless navigation and simple in design. Ultimately, the customer experience improves if the website is easily understandable to the end-users. User-friendly options to pay, to shop, to browse, to share on social media and etc enhance the overall user experience.