Digital marketing is nothing new to the digital world. However, in this fast-paced world and the new technology advancements when integrated with the advertising frameworks helps to improve the efficiency of the whole process. The personalization of content, marketing strategies and algorithms have brought an evolution in the advertisement market. The existing models like PPC, SEO have been there for quite some time but the need to adapt to modern techniques has become a necessity.
The personalization in the advertising world works on the principle to understand the customer first and design a plan accordingly. “Who your customer is?” question has been answered in infinite ways already and this is actually the first step for any online marketing framework. Ultimately, the relevance of an advertisement is based upon the insights of a customer. Today, with the use cases of data science in the real world, there are several models available that help a business to become more sensible and relatable for its end users.
The need for personalization could be understood well by this scenario. Consider yourself as a prospective customer for your business and experience the below questionnaire:
– You visit a website and the landing page is flooded with advertisements, offers that are not of your interest?
– The landing page of the website contains irrelevant content and does not match to your search results?
– You contacted digital support of a business and you received irrelevant robotic and monotonous replies?
Of course, the answers to the above situations is not very pleasing. Unfortunately, several reputed businesses still do not understand the need for personalization of their online presence. As per the surveys, approximately 80% of customers revisit a website only because of their personalized previous experiences. More than 70% end-users, prefer and recommend brands that offer customized services and are even willing to pay more to such businesses. Near to 90% of advertisement which is relevant to the user at a point of time helps to increase the return on investments. Ultimately, everything is connected to each other, where technology experts utilize the human psychology principles and statisticians and mathematicians create data science algorithms to help improve the digital marketing and advertising models.
The focus is to increase sales but at the same time, it is of utmost importance to sustain that figure. This is what differentiates A player business marketing model with the rest of the others. Engagement with the customer and increase in the leads should go hand-in-hand. You want new customers for sure, but you also want the old customers to revisit your products and services. The personalization helps in a variety of ways that the output could be out of an individual’s imagination.
We at Brandshapers, are the experts in building, re-creating and improving marketing models for any business. Our customers have experienced the difference in improved website ranking, more conversion rates, and efficient, modern and timely delivery. As part of our brand awareness, and reputation building exercise, the personalization is kept as our per-requisite. Our brainstorming sessions with the customers and within the team help us to build an innovative solution for a business.