Outdoor media has been here since the beginning and even today it holds a strong place in the advertising industry. In fact, OOH is one of the tried and tested advertising strategies to boost the growth of a business. Outdoor advertisements have an unparalleled scope and visibility as compared to other marketing models. Just as the mass-market models like radio and television, outdoor campaigns help to reach the masses by foot, mass transit or by car. Effective use of this strategy can yield exceptionally high returns and compensates for the investments with no initial quantifiable parameter to measure the performance.
The leaders like Facebook and Google dominate the online advertising market yet when they want to reach the masses use out-of-home advertising. Below questions would help you get a better understanding of the marketing strategy and the need for OOH for your business:
What is Outdoor Media Advertising?
In simple terms, OOH describes any type of advertising campaign that reaches the end-users when they are outside their homes. The model design is such that it is focused on consumers when they are in public places, in transit, or waiting or at commercial locations.
How Outdoor Media Reach the Audience?
There are various formats in which OOH is consumed:
a. Billboards – these include bulletins, digital billboards, posters, wall murals and etc
b. Public Furniture – these include bus shelters, benches, news racks and stands, Kiosks, and etc
c. Transit – these include airports, buses, railways, mobile billboards, taxis, rickshaws, truck side, and etc.
d. Commercial – these includes placed specific advertising like stadiums, cinema halls, shopping malls, restaurants, and other commercial hubs.
Why should a business opt for OOH Advertising?
Today, OOH advertising represents approx $30 billion in spending around the world. There are several unmatched benefits of utilizing OOH for a business.
Audience Reach – There is no limit on the number of consumers an OOH can reach up to. The formats in which OOH is utilized gives enough consumer reach to any business. From hoardings alongside the highways and roads to bus stands and railway and airport zones, the outdoor media can reach up to hundreds of thousands of consumers on a regular basis.
Consistent and Lifespan – The OOH advertisement products are a majorly one-time investment. The lifespan of advertising is much more than online marketing models. The shopping malls, or transit billboards, and even on metro stations or railway stations where the footfall is large helps the business to grow consistently.
Inescapable – OOH advertising is unavoidable. There are no ad blockers that prevent an end-user to look at the billboard or a wall painting. The outdoor campaigns reach the sub-conscious mind of a user and recent surveys reveal that around 50% of people make the decision to choose a business based on the outdoor media.
Brand reputation – The world leaders like HBO, Google, Facebook, Apple integrate their marketing models with OOH. The competition with the leaders directly boosts the growth of a business and builds its brand’s identity.
We at Brand shapers are the experts in designing a customized marketing campaign for your business. Our transparency and brainstorming sessions are popular among our clients. Get in touch with us for OOH advertisements or online marketing campaigns.