Adaptability is the only skill that has helped to sustain life in this universe. This skill is the reason for human existence and growth. This concept is not just limited to biology but it actually impacts every science and business. For the success of any business model, the prime focus is to meet the ever-changing preferences of the end-users. One area of software application which has used this concept of adaptability is the digital marketing. Several innovations are being integrated to help meet the modern demands, simplify the complexities and deliver faster results. In the past few years, the information technology industry has seen technological advancements and its applications in almost every business model. Data Science, Machine Learning, Internet of Things and many more technologies when integrated with the business plans have helped the companies to meet the modern demands. From local search results to global market reach, from recording data to finding data analytics – the technology advancements give umpteen opportunities for the digital world.
Automation platforms –
Unlike earlier times, the scope of digital marketing is not just limited websites. Today, with increase in the social platforms, digital media, campaigns, mobile technology, banners, advertisements, radio announcements and etc. There are so many platforms doing the same thing in their own unique ways. The irony is that no single platform can guarantee success but all of these platforms do matter for a successful business. In order to maintain and manage the digital marketing verticals, automation is the key. Automation helps to streamline, speed up, and makes the process error-free. The automation can be integrated into every step in the life cycle of a digital marketing program.
Big Data Technology –
The increase in the number of digital media platforms, the internet is exploded with massive amounts of customer data. Cloud technology has helped to store and manage huge amounts of data in an effective and readily available technique. The technology has improved the data collection strategies and also help to make better business decisions using data insights. Personalized campaigns and relevant search results help to build the bridge between a business and its end-users. The NLP (natural language processing) technique helps to understand the customer preferences, intent, content and identify the global trending influencers and keywords.
Virtual Reality –
Augmented and Virtual realities have made it possible for customers to try and explore a product before making a purchase while engaging their senses and emotions through the technology. The future can use AR and VR as channels to create interactive promotional content and elevate the online shopping experience.
Bots and Voice search –
Chatbots are the most recent advancement in the digital world. Majorly, these are being utilized to enhance and improve the customer services applications. This allows us to address simple queries and gives data-relevant answers as the response. Almost every business has a personalized chatbot integrated into their websites and mobile portals. With the launch of Alexa, Siri and many more such virtual assistants and smart speakers, the market has seen an increase in the searches done via these voice platforms. The market is still exploring the possibilities of integrated voice search with business models.