About Us

We are a creative branding agency committed to innovating a unique perspective for the brands that we work with. From crafting a crisp brand identity to it’s promotion with a core strategy, our vision is to add value to our clients by making their brands stand out and engage their audience with an avant-garde approach.

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Our Services

Our services include creating brand identity and evolving it along with a synchronous engagement with the audience. In this content driven world, we research our competition and do things differently.

Branding

Your branding is what creates the first impression on your audience. Our team of experts indulges in intensive research to create an identity that forms an emotional connect with the audience and enhances the visual harmony.

Digital Maketing

At last the world has woken up to understand that we are connected globally via technology. Mobiles, tablets and laptops are the new markets and you need to engage your audience where it is present and interacting. Our digital campaigns utilise the funnel marketing concept integrated with new age digital tools to generate specific leads and create engagement with your audience.

Creatives

Compatibilty with the essence of our client’s brand value is our priority. We do not believe in off the cuff approach when it comes to designing. Establishing a congruence in design whilst interacting with the E.Q (emotional Quotient) rather than I.Q forms our motif.

OOH ( Outdoor Advertising)

Out -Of-Home advertising is like an all day prime time slot for your brand. We find the best locations and innovative ideas to target your audience on the go. Even with the coming of digital age, captivating visuals and strong punchlines deliver the desired effect upon the consumer.

Our Work

Working across various verticals, we have adapted ourselves to suit the needs of our clients and innovate in similar fashion. Some of our works include creating a visual identity for the brands right from scratch to their promotion diversified in accordance to the required platforms.

Digital Maketing

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What We Are

Our Blog

Our team would be happy to assist you with any of your projects. Please, check out our blog for answers, make an appoinment or talk to us.

Transform Your Brand Into a Memorable Experience
Transform Your Brand Into a Memorable Experience

The social presence of your business is what makes your first impression. Business is what you do but the brand is all about how you do it and how your customers feel about it. Brands like Apple and Google do not just sell their products and services but make sure to keep the emotional connect with their clientele as well and that’s what makes them market leaders.

Here are few tips that you can keep in mind while improving your brand image:

Transform your brand into a memorable experience

You are by your customers:

The first and the foremost thing is to understand who are your audience is. One solution can never fit for all problems, Similarly, you first need to figure out who are your end-users, what other products are they using, what is their age group, geographical positions and etc. To look for prospect clients, we need to prepare our business strategy based on the majority of the population of that area or domain.

Once you recognize your customers, the following step would be to get an idea of their current professional needs. Every single time you interact with them, you discover something new and that helps you focus on creating your brand identity.

Vision and Business Mission should reach your clients:

Your existing customers and the new would like to know and relate to what value your products or services offer. You should always keep a clear picture of your core values in your mind at every step of building your brand identity. Every business has it’s own set of compliant and guidelines which should never get compromised.

Colors express emotions:

Each pigment of the color palette has its own unique expression of feelings. While darker shades show more dominance and authority, on the other hand, the neutral colors give a classy edge to our websites and mobile applications. While we set our basic color theme for our products, it is advised to have in-built choices for more color themes based on customer interests.

The psychological study proves that the human eye is very much receptive to colors, and they directly impact the state of our mind which in turn affects the choices or decisions we make. Attractive Design doesn’t mean to have fancy color variants and adding more gradients to the colors but infact the right color combination with an appropriate portion of shades and shadows is what makes a pleasing design.

Have a Tagline for your business:

A tag line is what gives your business, employees and customers, a sense of inclusiveness. In just a few words, the business tag line communicates the brand essence and differentiates you from your competitors. Tag line is the golden opportunity to build an emotional connection with your customers and leave a visual impact at the very sight.

We at Brand Shapers provide a full stack of services of digital marketing, corporate brand identity, OOH advertisement, designing, and digital media buy. We are the experts in promoting your brand by identifying the target audience, designing and consulting and we know it well to generate more revenue for your business.

Is Your Business Digitally Intelligent?
Is Your Business Digitally Intelligent?

The last few decades have seen a drastic shift from analog to digital and from hard-copy to soft-copy. This change and evolution of modern technologies are changing the business models online to meet up the competitive marketing efforts. The traditional ways of advertisements such as mailers, print ads, magazine, and big signboards on the side of roads are time-consuming, costly but with limited customer reach. On the other hand, digital marketing channels help businesses to immediately boost their customer base, brand image, and popularity which in turn converts new opportunities into return on investment.

Here are few benefits of turning your business into the digital world:

Is Your Business Digitally Intelligent

Amplifies your business:

The success of your marketing strategy depends upon the performance of your conversion rate. This measure includes conversion of incoming traffic into leads, number of subscribers, sales of your product and services of your business. The ultimate reason for digital advertising is to bring in more business and modern digital marketing campaigns,  marketing strategies and techniques help in optimize your conversions.

The SEO (search engine optimization), email marketing and social media marketing tools generate accelerated and effective communication and interaction with the target audience resulting in spreading our business idea across the globe and in turn higher conversion rates.

Business-specific audience:

You know your business and its model and you are the one to decide your target audience for your business.  The traditional ways of marketing had a broader perspective and reach which might not meet the potential customers even though the numbers of reach is high.  It is foremost important to understand your audience well, what products they use, their geographical locations, age group, interests, etc.  Digital marketing caters to all of these factors and helps to prepare and enhance your business strategy based on the insights.

The digital approach dissects the huge demographics into targeted groups to get relevant and focused audience. The customs and personalized campaigns for each target group influences the decision of buyers and increases business sales. The search advertising, Adwords, focused SEO, and PPC (pay per click) allows you to position your business in the top list of the consumer search.

Automation in Marketing:

If your business reach is a million people a day or a week, it is next to impossible to respond, support and interact with customers individually. Digital automation is the technique that would help you to automate your business process and make it more accessible and interactive with the clients. How would you know, whether your customers have seen your ads or not? The segmented marketing helps to measure the key performance indicators with all transparency.

Once someone subscribes to your blog or shows interest in your services and products or even for the new and existing customers, a separate automation suite of communication and interaction via emails or mobile apps builds more trust and confidence in your customers. Relevant and interest-based content, personalized emails – anniversary, renewals, reminders, new products, discounts and, etc.  can help in personalizing the customer experience which results in a reasonable increase in the revenue.

Brand Shapers are the leading digital marketing experts with professionals who specialize in converting your business into a digitally intelligent solution.

Give a fresh perspective to your Business
Give a fresh perspective to your Business

“If things worked for you yesterday, that doesn’t mean they would work for you today as well.” With each passing day, the environment around us is changing exponentially. With the technology advancements, businesses along with its competition are growing swiftly. As the market is looking for the right skills and talent to meet global demands, the need for business re-branding exercise is one of the important factors to outsmart the competition.

Give a fresh perspective to your Business

Many times each business has its focused products and target audience to start with. As the business successfully grows, the addition of new dimensions and offerings for the customers as per market needs is an on-going process. Re-branding helps to meet the modern needs, wider customer base, and custom designs, and a new promise to instill belief in your customers and investors. The scope of the brand makeover includes complete transformation of branding strategies, storytelling, infusion of high-tech technologies, etc and is not just limited to logo, or website design change. Your branding partner can help you cater to all your needs.

Effective Storytelling:

Customers are the pillars of any business. A brand story has the power to engage consumers, staff, and partners with the values of a business. In less than 15-20 words, the story snippet should be able to connect to the emotions of your target audience. Further, this is an opportunity to share your journey with the world and show them how you were able to overcome obstacles and how were you able to achieve your goals. Businesses today are much more than a give and take deal. The market appreciates the struggles and is always open to invest in an honest and dedicated team. This helps you to increase brand awareness, emotionally touch the customers, builds a strong brand image, increase conversion rates, and it can reach everyone.

Transform the digital channels:

The business partner will be responsible for taking care of the trending digital channels to generate leads and build brand awareness. The re-branding process will transform the company websites, social media presence, email marketing (ad campaigns), online display ads, corporate blogs, search engine rankings, etc. The specialist would also identify the measurable performance indicators, business gaps along with the improved strategies across these channels. Not just limited to digital channels, the branding team will create new content for your – audio and video, improve the SEO and SEM implementations, content marketing, data and analytics with data-driven insights and creative design thinking.

Re-shape for expansion and popularity:

When your business grows more than the expectation, then a need for a relaunch with all new business verticals, full-stack features, full engaging marketing platforms and redesigning your brand identity. You do not want your business to be just known for a particular product. For instance, Apple Inc. is not just known for making smartphones but in fact they are the leaders in delivering various quality digital products.

We at Brand Shapers are a team of experts who believe in building and re-creating brands to meet the high-tech demands for their customers and leaving them with a “wow” experience.